Customer-perceived value Essay Example | Topics and Well Written Essays - 1000 words

Customer-perceived value - Essay Example Customer-perceived value Thus marketers should really work hard so as not only to attract customers, but also retain them by providing the maximum customer perceived value. For instance, Nike which is a well-known brand, endorsed Michael Jordan who is a professional NBA player and came up with a unique line of shoes known as Air Jordan(s).Thus Nike seems to know all too well the importance of developing customer-perceived value that is strong. Eventually all the publicity about the unique line of Air Jordans together with limited edition of Jordans, are all consumer-perceived. Thus such a product is perceived to be having more benefits than the one offered by its competitors making consumers more willing to pay the hiked price so as to get it (Gale & Wood, 1994). Total customer satisfaction is the ability of a product or a service to satisfy the needs of a customer. It is clear that when a business taxes expands or grows more market share than its competitors, the company should focus on the needs of satisfying the customer. Moreover, ensuring that the customers’ needs are met should be a fundamental goal of any business. Customer satisfaction is thus a term constantly used in marketing and is a measure of how services and products that a company supplies meets or surpasses customer expectations.. It is mostly taken as major performance indicator in business and mostly is an aspect of a Balanced Scorecard. Customer satisfaction is taken as a main differentiator in competitive marketplace where companies are in competition for customers and has progressively become a core aspect of business strategy. It is therefore very important for enterprises to efficiently deal with customer satisfaction.

The effect of Emotional Intelligence in Nursing performance and stress Essay

The effect of Emotional Intelligence in Nursing performance and stress levels - Essay Example During the last decade, researches have flourished to define, measure, and differentiate emotional intelligence from other types of intelligence, and examined its value and its relation with other variables, such as behaviors, characteristic, processes, and outcome. Emotional intelligence was also used in the field of psychology, education, business, leadership, and recently health care and nursing. In nursing, the emotional intelligence is a topic of keen interest in these few years (Quoidbach and Hansenne, 2009). Several claims are reported noting that emotional intelligence does not only play a significant role in nursing but also in other areas, such as, managing emotions, regulating relationships, facilitating decision making and communication, empowering leadership, and as a guide to success and perfection. In contrast, there are some critiques that condemn emotional intelligence for being vague, poorly defined, immeasurable, and over magnified (Smith et al., 2009). Aim of the Paper The aim of this paper is to critically review the literature of emotional intelligence and its effect on improving nursing performance at individual and team levels in addition to reducing stress, burnout and health complains. The possibility and the degree of enhancing emotional intelligence, and its applicability in real life will be discussed in this paper. The Emotional Intelligence concept has been born in literature by Salovey and Mayer in 1990, who defined it as an ability to inspect, perceive, manage and employ emotions of self and others in order to achieve success. As a result of this concept, Salovey and Mayer (1990) created a model known as The Ability Model. Although emotional intelligence became scientifically noticed within the academic field, it had only bore limited publicity during that time. Not until the publication of an emotional intelligence book by Goleman in 1995 when it gained its popularity. Goleman's emotional intelligence model called Mixed or Perf ormance Model, is the most popular model, which merges personality traits and emotional domains, and pay attention to performance outcomes. Several emotional intelligence models and tools have emerged thereafter; however, even though these models have used different wordings, the four common domains were still shared by most of these models. These domains include self-awareness, social awareness, self-management, and relationship management. The emotional intelligence tools from the aforementioned models varied according to its way of defining, understanding emotional intelligence and the model it’s derived from, but at the end, most of these tools have common purpose which is to measure emotional intelligence with different validity and reliability (Beauvais et al., 2010, Landa et al., 2007, Kooker et al., 2007, and Smith et al., 2009). Search Strategy To begin with, broad scope search was done via several databases and search engine, such as the Emerald, Wiley, Ovid, and Go ogle scholar, but most of the papers were found on Science direct. At first, the results were as many as 33,318 using emotional intelligence as the key word; nevertheless, the result starts to drop gradually from 10,678 to 79 papers after using more specific key words such as emotional intelligence and performance, emotional intelligence and team, emotional intelli